Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Below are some examples of gambling-related content that we allow only under certain conditions.

Offline gambling

 Promotion of physical, real-money gambling activity or establishments

Examples: “Brick and mortar casinos” in Las Vegas or Macau, entertainment event at casinos, streaming of offline poker tournaments

Online gambling

If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification.

 Promotion of online, real-money gambling

Examples: Online casinos or bookmakers, bingo or slots sites or apps, online lottery ticket or scratch card purchase, online sports betting, games played with virtual currencies or items that have real-world value

 Promotion of sites that contain or link to content relating to online gambling

Examples: Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content

Online non-casino games

 Any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game

Examples: Fantasy sports, online chess tournaments, or “match-three” video games played for money or prizes

Social casino games

 Social casino game destinations that offer gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game.

 Promotion of “real money gambling” destinations. This includes gambling-related advertisements that appear on your social casino games destination.

Gambling country restrictions

In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Check for restrictions by country, below. If a country isn’t listed, it means Google Ads currently does not support gambling advertising in that country.

Social casino games country restrictions

Google Ads accounts can target social casino ads only to the countries listed in the two groups below. Due to differences in legal and technical requirements, a single Google Ads account can’t target countries from both groups. Advertisers who want to target both groups of countries must create a separate account for each group.

Apply for certification to promote gambling

1. See the policy and country-specific requirements, and confirm that you meet those requirements.
2. Apply for certification:
   • If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the Google Ads Help Center. To help prevent unnecessary delays, be sure to provide all of the requested information.
   • If you operate in one of the countries where we allow only state-run entities, please use this form. When completing the form:
     • In Summary of the issue: Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL.
     • In Campaign name and Ad group name: Enter N/A if you haven’t set up a campaign or ad group yet.
   • If you are a social casino game operator, please use this form to submit your website URL or app, Google Ads customer ID, and the country group you are targeting.
3. If you want to target more than one country, please submit a separate application form for each country.

Effect of the policy

If your ad meets the requirements above and is eligible, here are details of how it can run:

Certification
Advertisers need to apply for certification from Google in order to run certain types of gambling-related ads. See more details above.

Country

See the requirements above to learn where certain kinds of gambling ads can and cannot run. If your ad campaign targets only countries where we don’t allow these ads, your ad will be labeled “Disapproved” and won’t run at all. If your ad campaign targets allowed and disallowed countries, your ad will be labeled “Eligible (limited)” and won’t run in the disallowed countries (but can run in the allowed countries).

Ad platform
Can run gambling ads: Google Ads Google Display Network YouTube (Gambling advertisers who wish to use an age gate on their homepage, brand channel, and/or video may do so under our age gate policies) AdMob	Cannot run gambling ads: Google Ad Manager

Ad Network
Google Search: Gambling ads can show on Google and our Search Network. However, if someone has enabled the SafeSearch feature, they will not see this type of ad.  Display Network: Gambling ads can show on partner sites that have opted-in to show such content. Social casino game ads can show on partner sites, but not on those that have opted out of showing such content.	Google Ad Manager Network: Gambling ads are not allowed to show on these partner sites.

Ad Formats
Acceptable ad formats can vary depending on factors such as the platform you’re using, the status of your ad, and whether a publisher or partner has opted to show such ads. Here are some typical examples, though they may vary:  Cannot promote gambling: Gmail ads Shopping ads Reservation display ads Consumer ratings annotations

What happens if you violate our policies

Ad or extension disapproval: Ads and extensions that don’t follow this policy may be disapproved. A disapproved ad won’t run until the policy violation is fixed and the ad is approved.

Account suspension: An account may be suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google Ads policies. It’s important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.