People Who run Google ads for supplements have dealt with any number of campaigns that have run afoul of Google Ads (formally Adwords) policy restrictions. Google’s automated systems often disapprove ads that seem entirely innocent, and can sometimes wipe out entire campaigns that have been running for some time.
Today, we’re going to be talking about run ads in “Supplements” sector, and giving you some tips on how to deal with your non-infringing ads in areas where Google’s automatic censors are a tad overzealous.
It’s pretty clear why Google might be strict in this sector. The industry abounds with people selling products that are ineffective, quasi-legal, or even outright dangerous. Some are trying to sell pharmaceuticals as supplements. Google has been rigorous in banning individual products and product groups, such as steroids, that violate laws or Google guidelines, but these often end up being too broad regardless. Here are some ways to help manage ad creation on these often difficult accounts.
Mục lục bài viết
Read the policy, prepare to create Google ads campaign
Take, for example, a client selling nutritional or bodybuilding supplements. Make sure to closely audit all landing pages, for claims that might breach (or appear to breach) policy. Pay special attention to weight loss claims, including claims made about weight maintenance (important for muscle focussed supplements). Remove anything specific, such as “proven to aid in weight loss”, even if sources back it up.
Expect things to go wrong, and research why
Despite all these measures, you may immediately have a number of ads disapproved. In fact, this happened to us recently. We had trouble even uploading the shopping ad feed. Luckily, we’d identified where the algorithm had slipped up, namely on the use of weight loss associated terms.
Call Google and explain exactly what went wrong
Google representatives can be quite reticent about allowing ads to be re-approved, but if you can explain the purpose of the ad (why it was likely flagged for disapproval, and why it was incorrect), you can usually get them to agree to review upon resubmission. With our preparation, we were able to get our ads up within 48 hours of disapproval.
Renting a reputable account to run ads in Supplements
You use personal account which is less reputable than MCC account. So if you run ads in a difficult sector like supplement. it is better if you use MCC account cause some below reasons:
- easily monitor and control a series of advertising campaigns
- Detailed report, more specific
- Ads get approved quickly and run stably
- Minimize errors in calculating the same conversion multiple times
So campaigns created on quality MCC accounts will result in higher advertising performance.
We are specialized in Google ads account for rent. So if you need to rent reputable only for supplements. Let’s contact us:
Address: 12/25. street 49, Hiep Binh Chanh Ward, Thu Duc city, Ho Chi Minh city
Phone: 0917.757.227 (zalo, telegram)