Ads are the major source of revenues for a lot of businesses. Using services like Google AdWords help in publishing the ads. However, to maintain the set standards in the world of ads and to empower legit ones. Deviation from these policies throw up errors and Ads account gets suspended. Sometimes it is due to malicious script injected in website code that redirects visitors to malicious pages. The reasons may be different and in some cases, the suspension can be lifted too. Understanding the reason for AdWords account suspension is the first step in solving it. With a few steps and clarification, you can get back your account as well as your disapproved ads
Why is Google ads account suspended?
There are various reasons for your Google AdWords suspended account. The following reasons are some of those
Deviating from AdWords policies
One of the most important factors in Google AdWords is the policies. Most of the ads banned from Google AdWords either go against the policies or do not strictly stick to them. Google AdWord’s policies are extensive, and any deviation from them results in disapproval of ads. Repeated violations of the policies of Google AdWords might be another reason. If you are repeatedly going against their policies, then Google will suspend your Adwords account.
Account with infection or malicious content
If your account has infected or malicious ads, then Google will ban them. This is to protect visitors and prevent any spread of malware through malvertisements. Check our detailed blog on Is your website hacked?
Quality of your ads
Google strives to provide the best user experience to all. Thus, if your ads are programmed to simply generate traffic and does not provide a good user experience, then Google will suspend your ads.
Misleading Ads
If your ads are misleading and they advertise wrong information about your business or establishment, then Google will disapprove your AdWords. Learn more about social engineering content.
Cloaking activities
Cloaking is a method which means that you show the Google Editorial team something and display a different matter to the users. Google takes heavy offense in this case and thus might be a reason that they banned your ads from Google AdWords.
Other reasons
If you have multiple Google AdWords account for the same business. If you your business has trademark issues then AdWords will block your account. Google AdWords is strictly against any illegal activities and if your business deals in such matters then AdWords will suspend your account.
Here is a list of Adware website that Google bans.
How to Fix Suspended Google Ads Account?
Getting your ads back online must be the priority. There are a few AdWords account suspended solutions and steps to do if you want to fix your ad and account. The steps are:
Fix the suspended site
If you have your Google AdWords account suspended, then they must have mentioned a strategy to use and unsuspend the site. After you have followed the steps, you can resubmit it for review with the AdWords team.
Fixing the disapproved ads
If AdWords has disapproved your ads, then you can do the following to fix it.
- Go to your Ads and extensions page and find your ad.
- Under the “Status” column of the ad, you will find the reason for the suspension. Hovering over the “Disapproved” status will get you a link to the policy explanation.
Contacting the Google team
If you are unable to find the violations in your ads, then the next step is to contact the Google AdWords team directly. You can contact them in two ways. The first is to file an appeal with them regarding your Google AdWords suspended account. The other way is to call them up.
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